He is well known for the Rube Goldberg contests, which challenge participants to make a complex machine to perform a simple task.

It’s not too often that auto parts look sexy, but this 2-minute Honda ad highlighting the famous Rube Goldberg’s hilarious concepts does the job. The Rube Goldberg machine is legendary as Goldberg’s inventions go. If you’ve never seen “Cog,” it’s a 2-minute commercial following the progress of a real Rube Goldberg contraption. It was created in April of 2003. The short video took more than 600 takes before every little step of the machine worked perfectly. True Rube Goldberg followers would never edit a video to fake a perfectly functioning machine.

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